Textile sector to begin its recovery in second half – Reports
The significant downturn in consumption recorded in recent months, as a consequence of the global financial economic slowdown, has been felt greatly in the textile-clothing sector. Spain’s industrial fabric comprises over 4,000 small to medium-sized enterprises which, like those in other neighbouring countries, are facing this economic slowdown only having recently emerged from the extensive reconversion caused by the coming-into-force of the new regulations governing international trade.
Indeed, since 2002, the sector has been implementing an intense process of adaptation to the globalisation of the textile market, which peaked in 2005 with the liberalisation of international textile interchanges. The development which has taken place throughout this time has encouraged Spanish companies to vary what has been their strategy to date and, at the present time, they are firmly committed to setting themselves apart and to seeking new alternatives which are more suited to consumer demand.
According to Angel Asensio, the president of the Spanish Federation of Fashion Companies (Fedecon), “Although the sector is prepared to face a recession, companies need financial support after having invested heavily in their reconversion process in order to be competitive inside and outside our borders”.
All the entrepreneurs and experts in the sector who were consulted about how this situation will evolve in forthcoming months coincide in showing their optimism for the second half of 2019. They unanimously say that the reactivation of the market will begin from next September onwards. “Although domestic demand will continue in negative terms during the first half of the year, the drop in inflation and in interest rates will bring with it an increase in families’ income, which will serve to stabilise the drop in consumption”, they say.
As in previous recessions, the first symptoms of recovery will be noticed when macroeconomic indexes, which have been constant in recent months, stop falling and, according to the experts “we reach rock bottom”.
In order for the sector to recover, new ideas and initiatives started up by entrepreneurs will be more important than ever. Seventy per cent of the success of a company lies in its trademark and thirty per cent in innovation, which is why now, more than ever, entrepreneurs must make a solid commitment to these two factors. On the other hand, in this situation it is pivotal to closely monitor the development of customers’ tastes in order to be able to meet their demand in a satisfactory manner. For example, in this recession, consumers have shown that they are more loyal to trademarks than ever", they say from within the sector. “If we commit to innovation, creativity and trademark image and we expand overseas, grouped together under the country trademark, the Spanish textile sector will continue to grow as it has been doing for the last thirteen years”, they stress.
To sum up, the commitment focuses on quality products which incorporate more innovation in product and design. In addition, it is pivotal to properly convey this commitment to the consumer via brand name reinforcement and product differentiation policies coupled with important, ongoing improvements in productive efficiency, without losing sight of price. Angel Asensio insists that “Spanish industry must make a firm commitment to intangible elements – trademark, image, marketing-, and reinforce the trademark image of our companies”.
An analysis of development trends in the sector in 2019, undertaken by the Textile and Clothing Industry Information Centre (CITYC), highlights that it has been marked by the international economic-financial recession. The value of demand in the Spanish textile/clothing market has dropped by 5.8 %, the upshot of the enormous contraction in family consumption and in the purchase of homes. Progress in the market has determined falls in production (- 10 % in real terms) and in employment (- 7.2 %), which stand at levels similar to the previous crisis in 2005.
In spite of these figures and in view of how the textile industry has recovered and overcome other economic recessions, the sector is confident that, in the second half of 2019, demand will be reactivated and that the next 2019 autumn-winter campaign, whose collections are being shown now, will be upbeat.
The swift, intensive recovery of the textile trade - Hilario Alfaro, president of the National Textile Trade Federation (FECOTEX) is convinced that “the recovery of the textile sector is going to be swift and intensive, although we will still experience a rather complicated spring-summer season". Alfaro says that “in spite of the fact that the sector is feeling the effects of the crisis and turnover in the textile trade fell by approximately 11% in 2019, the Christmas season and the sales have eased results somewhat”.
The position of Borja Oria, the president of the Textile and Accessory Trade Business Association, ACOTEX, is similar. He acknowledges that in 2019 stores have had to make a special effort to drive demand. “In this way, outlets have started up discounts, promotions and special events to try and maintain sales”. Oria adds that “the sector hopes that the reactivation of demand will begin in the second half of 2019 and that the next 2019 autumn-winter campaign will be upbeat”.
Borja Oria says that more than ever the sector needs to lean on its two strong pillars: Spanish creativity and the entrepreneurial spirit that exists in our country. "We have an excellent base and thanks to SIMM and Cibeles Madrid Fashion Week Spanish fashion and design are increasingly present in the international marketplace. As regards fashion boutiques, Spain is at the forefront of the global fashion distribution business, with chains such as Inditex –Zara and Massimo Dutti, among others - and Mango; an example to be followed and an incentive for all fashion stores, which work to surprise us every season, gathering together garments in which quality and design prevail and which also offer a rapid response and ongoing renovation, with a clear and indispensable focus on customer needs and requests.
报道：纺织行业下半年开始复苏
近几月 ，会因为国家金钱减缓 ，消费需求指标值偏态的降低 ，这早就深切决定力到纺织业品成衣业内 。瑞典的纺织业品业由4000家大中型型行业组合 ，和孩子的邻国一般 ，孩子也遇到着国家金钱下降的决定力 ，会因为近在国际金易货贸易中才判决书生效的新管理条例 ，国家金钱已经开始为之苏醒 。
事实上 ，自2002年以来 ，该部门一直积极适应纺织品市场 ，并且在2005年达到国际纺织品市场的顶峰 。这段时间的发展坚定了西班牙纺织企业在不同的时期制定不同的措施 。目前 ，他们致力于完善自己 ，并且寻求新的替代 ，更好的满足消费者的需求 。
表明丹麦足协沙滩装装修大公司（ Fedecon ）执行主席Angel Asensio说 ，”而是现代化纤业检测前方生活衰减 ，装修大公司要民政搭载 ，在近些年生活恢复一时期 ，财政投入大量资金以增进小编的角逐力 。
所有的纺织行业的专家和企业家如何将目前的情况与未来几个月的发展相吻合进行了磋商 。他们一致认为 ，纺织行业将从明年9月开始复苏 。“虽然现在国内需求在09年季度依旧低位运行 ，但是通货膨胀率和银行利率下降将增加家庭收入 ，这将有助于平稳降低消费价格 。”
仿似常有的衰败类似 ，估量城市发展复原的招生要求是外部实惠城市发展招生要求 。他在近几个月时间持续安全 ，现在就已经 变慢暴跌 。依照技术专家的散布谣言“你们现在就已经 达到深谷”
为了促使纺织部门的复苏 ，企业家比以前更注重新思想 ，新措施的发布 。一个公司的成功有70%靠商标 ，30%靠创新 。这就是为什么企业家现在比以往任何时候都注重这两个方面 。另一方面 ，在这种情况下要密切关注客户口味的变化 ，以便能够更加满足客户的需求 。例如 ，在目前这个经济衰退的情况下 ，消费者已经表明 ，他们比以往任何时候都忠于品牌 。“如果AG贵宾厅游戏致力于创新 ，创造 ，品牌形象的设计 ，AG贵宾厅游戏扩大海外市场 ，和其他国家品牌一起组合发展 ，西班牙纺织业将继续增长 ，就像他在13年前做的一样 。”
总之 ，承诺的重点是融入更多创新产品和设计的高质量的产品 。此外 ，它的关键是向消费者正确传达这一承诺 ，通过强化产品品牌和差别化政策 ，加上持续有效的生产效率 ，但同时又不以提高价格为代价 。Angel Asensio坚称 ，“西班牙工业必须作出肯定的承诺 ，比如无形要素：商标 ，形象 ，市场营销 ，加强AG贵宾厅游戏公司商标的形象 。”
由化工及织造厂业资讯新闻中间（ CITYC ）制定出的17年化工制造业的分享转型的趋势体现國际区域经济衰弱对化工制造业的不良影响 。葡萄牙化工/服饰餐饮股票市场的具体标准已股票下跌了5.8 ％ ，其毕竟是产生人消耗和买入租赁房的急剧度回缩 。餐饮股票市场上车辆具体标准变低 10 ％和人才需求率拉低7.2 ％ ，这便是相比较05年前的以此危险来说 。
尽管这些数据 ，并考虑如何使纺织工业恢复活力 ，并克服其他经济衰退 ，该部门有信心在2019年下半年重新启动需求 ，并在09年秋冬时期 ，市场将会很乐观 。
很快 ，细密的完全恢复纺机品对外对外商贸-巴基斯坦政府纺机对外对外商贸合作会（ FECOTEX ）总书记伊拉里奥阿尔法罗信赖 ， “纺机监管监管部门的溶栓将是很快而细密的 ，但在早春的季节 ，让AG贵宾厅游戏依旧会见临一名差不多很复杂的坏境 。”阿尔法罗说 ， “尽可能该监管监管部门突遇资金危機 ，2020纺机对外对外商贸量上升了月11% ，在这种的情况下下 ，项目到复活节节 ，市场的营业收入有 所调理 。 “
纺织及其配件贸易商业协会（ACOTEX）主席博尔哈奥里亚的立场是相似的 。他承认2019年商店不得不为拉动需求做特别的努力 。“因此 ，店铺与半了折扣 ，促销和一些特别活动 ，以期保持销售 。”奥里亚补充说 ，“该部门希望在2019年下半年 ，需求将得到恢复 ，下一届的销量将是乐观的 。”
博尔哈奥里亚说 ，该部门比以往任何时候更需要加强两个强大支柱：西班牙文创造力和企业家精神存在于AG贵宾厅游戏国家 。 “AG贵宾厅游戏有一个很好的基础 ，同时感谢SIMM和Cibeles在西班牙马德里的时装周表演 ，并且在国际市场上设计越来越多 。至于时装精品店 ，西班牙是站在时装分销业务的基础上 ，与Inditex –Zara ，Massimo Dutti ，以及 Mango等连锁店协作;这说明AG贵宾厅游戏应遵循和鼓励所有时尚商店 ，它在每个季节都汇集了高端的服装 ，这使AG贵宾厅游戏感到惊讶 ，他们也提供了快速反应和持续翻新 ，对客户的需求方面有明确的 ，不可缺少的重点 。
